Heinz  Co. plans to focus on its core products like ketchup and to achive that, they are whiling to sell several of their brands. These brands have to do with seafood, vegetable and frozen-food businesses in Europe and its Tegel poultry unit in New Zealand.

These businesses can be sold for more than 1 billion usd. The changes are similar to actions the company previously took in North American and Australia.  Heinz has 101 plants and, if the sales go through, would have 84 plants remaining. The company expects revenue to grow about 5 percent for the year.

Following the sales, the company will focus on three areas: ketchup, condiments and sauces, meals and snacks, and infant nutrition.

William R. Johnson, chief executive officer said:
"Heinz is becoming an even more attractive investment opportunity as we focus on three strong categories where we have the consumer expertise, the leading brands and operational capabilities to generate stronger and higher quality growth in profits and sales"
Johnson also said that Heinz would focus on emerging markets of China, Russia, Indonesia and India.